The project "Caviar" is clearly ironic in respect to Warhol's "romantic notion". The consumption of caviar cannot be basis for a democratic tradition but rather of an authoritarian one (caviar is expensive; the destitute do not eat caviar, but the president does). However, whereas Warhol's concepts of democracy could be related to Protestantism, the project "Caviar" – on the contrary – can be linked to the authoritarian orthodox tradition. Hence the sign of icon and a sign of temple. The installation "Caviar" combine the mystery of temple and the clean design of shapig mall. Whereas Coca-Cola is libido indifferent, the "Caviar" (germ cells) is libido-charged. Hence the libidinal impact of the signs: texture of caviar, caviar pin-up girls,water, bathing suits. It the context of today's Russia, the project reveals the connection between the revival of Russian national (orthodox) religious symbols (signs) and the strategy of consumption.
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