Caviar (blue)

The project "Caviar" is clearly ironic in respect to Warhol's "romantic notion". The consumption of caviar cannot be basis for a democratic tradition but rather of an authoritarian one (caviar is expensive; the destitute do not eat caviar, but the president does).

However, whereas Warhol's concepts of democracy could be related to Protestantism, the project "Caviar" – on the contrary – can be linked to the authoritarian orthodox tradition. Hence the sign of icon and a sign of temple. The installation "Caviar" combine the mystery of temple and the clean design of shapig mall.

Whereas Coca-Cola is libido indifferent, the "Caviar" (germ cells) is libido-charged. Hence the libidinal impact of the signs: texture of caviar, caviar pin-up girls,water, bathing suits. It the context of today's Russia, the project reveals the connection between the revival of Russian national (orthodox) religious symbols (signs) and the strategy of consumption.

Circulation 25
Year 1990
Size 109 х 80 cm
3 500 $

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